Absolute Results Dealership Platform
Softmax Data built AI-powered purchase propensity and recommendation systems that help Absolute Results deliver record-setting appointment-driven sales events for auto dealers worldwide.
The Client
Absolute Results powers private sale events for automotive dealers globally. With more than 210,000 sales and 54% close rates, the company needed machine intelligence to maintain leadership as consumer expectations evolved.
The Problem
Dealers relied on manual segmentation and static offers. Sparse transaction histories made it difficult to predict the next best vehicle for each prospect, and disparate CRM systems limited coordinated outreach and measurement.
Absolute Results also needed to ensure headquarters, field teams, and dealer staff all worked from the same insights. Without an intelligence layer, it was difficult to prioritize outreach lists or prove the ROI of each private sale event.
How Softmax Data Helped
Softmax partnered with Absolute Results’ strategy, analytics, and field operations leaders to codify the event playbook. We audited historical sales data, captured tribal knowledge from top performers, and designed an AI roadmap that respected the human relationships at the heart of private sale events.
- Custom recommendation engine predicting the optimal upgrade vehicle per prospect despite sparse purchase data.
- Statistical models that surface regional demand trends and personalize messaging across campaigns.
- Automation that orchestrates data from dealer CRMs, marketing platforms, and event systems to keep teams aligned.
- Reporting dashboards that show appointment activity, conversions, and uplift in real time for every dealer location.
The platform gives dealers prioritized outreach lists, relevant offers, and the reporting they need to sustain appointment-driven cultures.
Softmax also integrated call center tooling, field apps, and in-store systems so every team member—HQ analysts, event coordinators, and dealer staff—saw the same customer insights and next-best actions.
Dealer & Field Enablement
Playbooks for Every Team
We documented outreach scripts, timing guidance, and success metrics so field reps and dealership staff could execute consistently across regions.
Event Command Center
Dashboards track RSVP funnels, appointment confirmations, and on-site performance in real time, enabling proactive course corrections mid-event.
Continuous Learning Loop
Feedback from every campaign retrains models weekly, improving personalization and helping sales leaders spot emerging market opportunities.
The Outcome
Absolute Results continues to lead the market with data-backed experiences that feel bespoke. Teams spend less time wrangling spreadsheets and more time engaging guests, while leadership proves value with transparent performance reporting.