Workflow Automation

Turn hours of repetitive work into minutes

Production workflow automation for operations, finance, and customer teams. Workflows that run reliably, route work to the right person, and keep humans in control where it matters.

in R T₁ T₂ T₃
10+ hrs/week Saved (for Predictable Revenue)
$6M New ARR Attributed (for Clio)
7 Years Building AI Solutions
Partner AWS Machine Learning Partner
Partner Databricks Partner

Why Softmax for Workflow Automation

Anyone can install n8n. The difference is knowing which workflows to build, how to optimize them, and what to do when AI is involved.

We design and optimize, not just install

We synthesize complex workflows into systems that actually run—because we've done business + tech consulting for years.

We've spent years helping companies draw insights from messy processes, synthesize the key pieces, and turn them into systems that actually work. We're not tool installers—we're the people who figure out which workflow to build first and how to make it stick.

AI is our main strength

When your workflow needs an agent to process information, we know how to make it work—and not waste your token credits.

Modern workflows often need AI: an agent to read documents, classify inputs, or draft responses. We know how to program it, debug it, and optimize it so you're not burning tokens on bad prompts. This is our main thing—not a side skill.

Production experience, not just demos

We have stories to tell and scars to show—real workflows running in production for real companies.

We've shipped workflows that run daily, handle edge cases, and don't break when someone sends a weird input. We have the scars to prove it—and the case studies to share.

What Workflow Automation really means

Workflow automation isn't "add a chatbot." It's taking a real process—steps, exceptions, approvals—and making it run consistently.

Messy Inputs

Turn unstructured inputs into well-defined tasks with clear owners

Route Intelligently

Send work to the right owner with the right context automatically

Approvals Where Needed

Human gates for decisions that carry risk or need judgment

Automatic Follow-Through

No manual chasing—tasks complete without heroics

What We've Built

1

Sales & Marketing Ops

Revenue team automation

Lead management, follow-ups, meeting notes → tasks, and content drafting with human review.

Automate the repetitive work that slows down revenue teams: lead scoring, enrichment, reminders, and structured task creation from meetings.

Example:

Predictable Revenue—automated BDR workflow: meeting notes → structured summaries → tasks synced to boards with owners, due dates, and automatic progress digests.

2

Finance & Accounting Ops

Back-office automation

Invoice processing, expense workflows, reconciliation support, and exception alerts.

Remove manual effort and reduce errors in back-office processes with monitored, auditable workflows.

Example:

Invoice verification workflows with automatic exception flagging and approval routing.

3

Lead Generation & Intelligence

Web agents + workflow

Monitor external sources, detect opportunities, and route early-stage leads automatically.

Combine web agents with workflow automation to monitor sources your competitors miss.

Example:

Allied Electrics—web agent monitors county/municipal meeting minutes, detects public projects, and turns minutes into early-stage leads so the team can engage RFPs sooner.

Where we've shipped Workflow Automation

Production deployment

Automated the execution layer after meetings: pulling transcripts from Zoom, extracting action items with ownership, drafting follow-up emails, syncing tasks to project boards with owners and due dates, and auto-scheduling next meetings.

~20 min saved per meeting
10+ hrs saved per week
Read the case study →
Production deployment

Built a workflow that monitors municipal and county government meeting minutes. When new minutes are published, the automation downloads them, uses LLM to analyze for relevant projects (new buildings, infrastructure), and routes opportunities to business development for early RFP engagement.

4 hrs saved per week
5 → 14 counties monitored
1 → 2 states covered
Production deployment

Automated data enrichment pipeline that deduplicates, normalizes, and verifies contacts across compliant sources. Lead scoring and routing automation pushes prioritized accounts to sales daily with nightly refresh cadence.

417% more qualified opps
$6M new ARR attributed
Read the case study →

References and deeper examples available on request.

What we ship

Installed, running workflows—not tool setups your team has to figure out.

Where your workflow lives:

Managed Cloud

n8n.io, Activepieces Cloud, or Zapier—we build and maintain, you run and monitor.

Self-Hosted Containers

n8n or Activepieces in your cloud—full control, data stays in your environment.

All deployments include:

End-to-end automation Exception handling Human approval gates Audit logs Monitoring + alerts Rollback capability Training + runbook

How we work

1

Strategy

Pick the workflow with the highest ROI, define success, and map the real process (including exceptions).

2

Build

Ship quickly, then harden: approvals, logging, monitoring, rollback, and edge cases.

3

Launch

Deploy, document, and make it ownable—so it runs without heroics.

Start here

Book a discovery call and we'll confirm:

  • Which workflow has the highest ROI
  • Where approvals/controls belong
  • The fastest path to a production workflow