Real Estate - Softmax Data

Ship Property Intelligence Agents Actually Use

Brokerages and proptech firms fight scattered MLS feeds, inconsistent CRM hygiene, and document-heavy compliance tasks. By the time marketing assembles collateral, the listing is stale and agents are back in spreadsheets.

Softmax unifies MLS, marketing, and transaction data, then layers AI copilots that draft campaigns, prep buyer intel, and package closing paperwork automatically. In 6-10 weeks we stand up production pilots that teams rely on daily.

Real Estate Acceleration Kit

Discovery aligning deal velocity, agent adoption, and compliance goals
Data and automation blueprint spanning MLS, CRM, marketing, and transaction back office
Pilot experiences such as listing copilots, buyer intelligence, or document automation
Training and playbooks so agents, marketers, and administrators extend the stack

Where We Focus First

Programs that prove value fast across brokerage, operations, and investor workflows.

Listing & Marketing Automation

Automate listing creation, campaigns, and lead routing with AI-enriched content and performance analytics.

Property Intelligence Platforms

Unify MLS, PMS, IoT, and financial feeds into a governed data hub powering daily dashboards and underwriting models.

Agent & Investor Copilots

Deploy conversational agents that summarize property packages, prep tours, and surface comps with citations.

Asset & Portfolio Automation

Automate NOI reporting, variance alerts, and investor updates with AI-assisted analytics and workflows.

Real Estate Wins

Challenge → Solution → Impact wins from platforms and brokerages modernizing marketing and back-office workflows.

MoxiWorks Rise Platform

AI services power the next-generation brokerage platform shipping in 2026.

Challenge: The new Rise platform required property intelligence and agent copilots that balanced innovation with reliability.
Solution: Softmax designed core AI services spanning buyer insights, property narratives, and agent productivity workflows.
Impact: Rise launches January 2026 with turnkey AI capabilities adopted across leading North American brokerages.

SnapLeads

Automations transform MLS listings into targeted campaigns instantly.

Challenge: Agents spent hours researching demographics and crafting custom marketing for each listing.
Solution: AI agents predict ideal buyer profiles, generate localized copy, and schedule social, email, and ad assets automatically.
Impact: Personalized, multi-channel campaigns go live in minutes and keep lead funnels full without manual effort.

NuStream Realty

Document AI automates compliance-heavy back-office workflows.

Challenge: Coordinators manually sorted FINTRAC forms, purchase contracts, and checklists before offers could go out.
Solution: Classification, checklist validation, signature verification, and package assembly handled end-to-end by AI workflows.
Impact: Offer packages reach lawyers faster with zero manual document stacking or missed compliance steps.

Outcomes We Commit To Upfront

<15 min from MLS listing to live, multi-channel campaigns for SnapLeads agents

90% less coordinator effort preparing offer packages for NuStream

800,000 agents supported by Agentic-AI and LLM automation built by Softmax

Why Real Estate Operators Trust Softmax

One Source of Property Truth

MLS, CRM, and back-office data are normalized into a single hub so every team works from the same, trusted intelligence.

Campaigns on Autopilot

Content, demographics, and ad creative flow directly from listings and buyer intelligence without manual copy/paste.

Agent & Investor Experience First

We design workflows and dashboards that help teams move faster—and keep clients engaged.

Compliance & Governance Baked In

Audit trails, permissions, and retention policies keep regulators, investors, and partners comfortable.

Real Estate Delivery Framework

A collaborative approach that aligns brokers, marketers, operations, and finance from day one.

1

Opportunity Alignment

Identify growth and efficiency levers with brokerage, marketing, and asset management leaders.

2

Data & Workflow Blueprint

Design target-state data models, integrations, and automations with governance in mind.

3

Build & Validate Solutions

Develop dashboards, automations, and AI assistants with automated QA and feedback loops.

4

Launch & Scale Enablement

Deploy with focused teams, capture metrics, and expand across markets with playbooks and training.

Real Estate & PropTech