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Absolute Results Dealership Platform
Automotive
Custom Models
Softmax Data built AI-powered purchase propensity and recommendation systems that help Absolute Results deliver record-setting appointment-driven sales events for auto dealers worldwide.
54%
close rate
210K+
vehicle sales supported
Personalized
outreach at scale
The client
Absolute Results powers private sale events for automotive dealers globally. With more than 210,000 sales and 54% close rates, they needed AI systems that could maintain that performance edge while scaling personalization across diverse dealer networks.
The challenge
- Dealers relied on manual segmentation and static offers.
- Sparse transaction histories made next-best vehicle prediction hard.
- Disparate CRM systems limited coordinated outreach and measurement.
- Needed one intelligence layer across HQ, field teams, and dealer staff.
What we shipped
- Custom recommendation engine predicting optimal upgrade vehicle per prospect despite sparse data
- Statistical models surfacing regional demand trends + personalizing messaging across campaigns
- Automation orchestrating data from dealer CRMs, marketing platforms, event systems
- Reporting dashboards tracking appointments, conversions, uplift in real time
- Weekly retraining loop from campaign feedback (continuous learning)
Results
- 54% close rate maintained across appointment-driven events powered by AI recommendations
- 210K+ vehicle sales supported for dealer partners worldwide
- Personalized outreach tuned to history, preferences, and regional market trends
Why it worked
- Codified playbook: captured tribal knowledge and event best practices
- Sparse-data design: built for imperfect histories, not ideal conditions
- Unified insights: HQ, call center, field, and in-store all on one layer
- Continuous learning: weekly retraining improved personalization over time